“Counter-Strike. Everywhere. We are now non-exclusive and will be broadcasting all of our livestreams to both Twitch AND YouTube!” ESL Counter-Strike tweeted.

Prior to this development, ESL events were streamed only on Twitch. Now both Twitch and YouTube will be broadcasting CS:GO matches simultaneously. The first CS:GO event that will be streamed on YouTube is the 2023 Intel Extreme Masters Katowice, which is scheduled to take place this week.

In 2020, ESL and its brand DreamHack signed an exclusive three-year agreement with Twitch. Although the exclusivity did not apply in 2020, the remaining years, 2021 and 2022, were exclusive.

The CS:GO tournament organizer has had exclusivity deals with other platforms before, such as Facebook and YouTube. At the time of the agreement, fans expressed their dislike for the exclusivity agreement.

ESL bought into the idea of integrating YouTube because of the advantages it has over Twitch. With YouTube, fans can replay streams — a feature not available on Twitch. Another added advantage is that fans can watch YouTube through their smart TV — an option that is not always available to Twitch users.

ESL will be joining a few other CS:GO tournament organizers, like BLAST and PGL, that have since incorporated both Twitch and YouTube as their streaming platforms.

YouTube can now broadcast tournaments such as the ESL Pro League, ESL Pro Tour, and ESL National Championships.

According to the chief relationship officer and senior vice president of brand and media partnerships at ESL, Mark Cohen, the entire ESL team is delighted to be giving its supporters a better “viewing experience”.

“As we are creating worlds beyond gameplay, it is important to connect with the community where they are, be that on Twitch, YouTube, or any other platform,” Cohen said.

“Live-streaming our events on our own broadcast channels across multiple platforms adds to the reach our products have via our official Media Rights partners and allows us and our brand partners to grow and nurture the esports community and to better serve gaming enthusiasts worldwide.

“Building on our relationships with Twitch and YouTube, we have the opportunity to provide fans with a better viewing experience, and we are thrilled to have them on board on this journey.”

The 2023 IEM Katowice play-in stage is scheduled to commence on Wednesday, February 1.

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The opening fixture between Cloud9 and Counter Logic Gaming, which was held on August 21, added to the event’s growing rating by reaching a new high in peak viewership, compared to other Summer Split ratings.? ?

At the peak of the game, around 202,920 viewers were recorded during the C9 and CLG best-of-five series. The number of viewers brought in by the LCS broadcast on Sunday led to a new record for the Summer Split. ?

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?In the match, Cloud9 started their playoff campaign in flying colors by defeating CLG in the upper bracket quarterfinals. The franchise won over their North American counterpart 3-2, thereby advancing to the next round to feature in the semifinals of the playoffs.? ?

The peak viewership recorded during the five-game set was noticeably higher than the impressive number for the last day of the regular season, which took place a week earlier.

The regular season ended on August 14 and gave the LCS its highest recorded average viewership. The event had almost 140,000 viewers on Twitch alone to watch the season come to a close.?

?According to reports, the first round of the playoffs saw lower average viewership. The first round of the post-season games recorded an average of 103,000 viewers.

Despite this, the LCS viewership numbers signify that the event’s audience is growing. The increase in views at the end of the season was a big reason why the league’s overall averages went up during the Summer Split.? ?The LCS was reportedly only able to bring in around 80,000 viewers for every broadcast during the first four weeks of the split.

The average viewership amount for the event is showing significant improvement as the season progresses to its playoff stage.? ?The best-of-five game played by Cloud9 and CLG concluded the eventful day of the playoff first round.

Prior to the match, the LCK and LPL played a five-game series on the same day. At its peak, T1 and DWG KIA went against each other in the LCK’s semifinal series, and the bout reeled in more than a million concurrent viewers.? ?

Around 1,013,992 viewers were recorded during the T1 and DWG KIA match, making it the most watched fight of the 2022 LCK Summer Split. The game was also the most watched live league match recorded and the second most viewed in the LCK this year.’

?The spring playoffs battle earlier this year between T1 and Gen.G broke the LCK’s viewership record of 1,315,849 with a 1,374,155 record in peak viewership across several streaming platforms. The previous record was reached in the fight between T1 and DWG KIA during the 2021 Summer Split finals.?

?The LCS will feature playoff matches for four consecutive days this week. The match days will begin on Thursday, August 25, and progress till Sunday, August 28. ? ?The last two days, Saturday, August 27, and Sunday, August 28, will see Evil Geniuses and 100 Thieves debut in the Summer Split playoff.

EG will take on C9, the winner of the opening fixture of the first round fixture, and 100T will go head-to-head with Team Liquid, the winner of the second game of the playoffs first round.

100T are close favorites with odds at the best esports betting sites set at $1.8 as opposed to TL at $1.97.? ?At the time of the LCS Spring Split finals, EG and 100T had the most watched match of the season with a record of more than 387,000 concurrent viewers.

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Fans of YouTubers will be able to play alongside their favorite content creators by voting in real time on the event’s special gaming challenges. The viewers will also be able to influence how long the stream will go on and the events that will occur.

The platform announced, “This fully interactive livestream celebrates the diversity of gaming content that makes up YouTube gaming culture – from entertaining gaming challenges and surprise gameplay moments to honoring classic game anniversaries – all of which are inspired by the most popular trends on the platform.”

The people invited would celebrate the gaming content diversity on the streaming giant by going on adventures in games like Fortnite, Fall Guys, and several others.

YouTube: Game On will have several gamers from around the world, and the event will be streamed in several languages simultaneously. The languages include English, French, Spanish, Portuguese, and German. Each stream will have a live chat, and the players will be able to join in the polls.

YouTube: Game On content creators

At the moment, YouTube has revealed over 60 popular streamers who will be a part of the event. More names will be communicated at a later time, but right now, some of the most well-known streamers on the bill include:

• EddieVR
• EyStream
• Bazerk
• Caylus
• Chica
• Felipe Kwebbelkop
• Neto
• GeorgeNotFound
• Ali A
• AyChristine
• MatPat
• CouRage
• SunlessKhan
• Slogo
• Wirtual
• Sykkuno
• Markiplier
• Preston & Brianna
• Sapnap
• Sidemen
• The Grumps
• TommyInnit
• Larray
• LaurenzSide
• LDShadowLady
• Typical Gamer
• Dream
• Jake Fellman
• Lachlan
• Muselk
• Myth

The streaming platform revealed the featured content creators would represent more than 400 million subscribers and over 150 billion lifetime views in total on YouTube.

Featured games

YouTube revealed a plethora of games the invitees would play for YouTube: Game On, including some of the most well-known games released in recent years. There is a possibility that the list of the featured games could change or be adjusted before the gaming special; however, at the moment, the following were mentioned.

• Among Us
• Minecraft
• Mortal Kombat 11
• Fall Guys
• Fortnite
• Poppy Playtime
• Grand Theft Auto V
• Rocket League
• Free Fire
• Street Fighter 6

The event will feature game segments, including “a frightening batch of analog horror challenges” with jump scares as well as Hot Ones Challenge: Video Gamer Faceoff, which will be hosted by Sean Evans. There the players selected by fans would face off against each other in Street Fighter 6, and defeated parties would have to eat hot wings that get increasingly spicier.

Another show segment is Grandma & Gran Poppy Playtime, where oblivious seniors would try to outlast each other in Poppy Playtime, a survival horror game. Besides these three, several different segments will be available and feature popular games.

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??After the ban was lifted, the streamer took to his Twitter account saying that he would learn from his mistakes, while also referencing the comment that got him banned initially.??

“I have learned from my mistakes, am already unbanned, no more face sitting for me,” he wrote.

??The streaming society gave the reason for the ban to be an error from the Twitch algorithm and not the Twitch admins. Although this has been stated, some fans still believe that the popular streamer was banned as a result of his move from the Twitch streaming platform to YouTube, and they wasted no time airing their opinions under his tweet. ??

They banned you because u went to YouTube lol petty ass site

— Cells (@Yisx) May 15, 2022

Sounds like twitch vengeance for YouTube to me?!?

— Colwell (@pokercolwell) May 15, 2022

Some fans compared the situation to that of smaller streamers’ accounts that weren’t unbanned after the Twitch algorithm flagged down their accounts for similar reasons.??

The situation was stupid to begin with, but curious that it was fixed soo quickly. If only they had this type of speed when it came to smaller streamers

— FischLoco (@FischLoco) May 15, 2022

wow, the elite really do live by a different set of rules

— Danjitsu (@Danjitsu) May 15, 2022

Strimmer privilege strikes again smh my head

— GOOTS Enjoyer (@Franklinaire) May 15, 2022

DrLupo is very popular in the streaming community with a very active fanbase, hence the various reactions to his ban situation.

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?It resulted in eSports streamers like Felix “Pewdiepie” Kjellberg, VannosGaming, and Tyler “Ninja” Blevins (to name a few) garnering more followers. A new member to the exclusive list of 9 million followers on Twitch is none other than the Moroccan-Canadian streamer Imane “Pokimane” Anys.

?This exclusive club contains only nine streamers, including Ninja, Raul “auronplay” Alvarez, Ruben “Rubius” Doblas, Turner “Tfue” Tenney, Felix “xQc” Lengyel, Michael “Shroud” Grzesiek, David “TheGrefg” Canovas and Ibai “Ibai” Llanos. While Pokimane is the latest member, she is the first female streamer to reach such heights.

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?The streamer, who started her career in 2013, took to her Twitter page to make the announcement. She shared the news with her 3.9 million Twitter followers, thanking them for helping her achieve such a feat with a caption that read, “thanks for 9 mil.”

??Barely nine months ago, Pokimane was celebrating hitting the 8 million followers milestone. Via her live stream, she had expressed her gratitude towards her followers, calling Twitch her home.

?“Thanks, chat. Thanks, guys! I don’t even know what to say,” she stated.

“Thank you so much for dummy thick number. 8 million on Twitch, I appreciate you guys so much. You know Twitch is my home. It’s where I started my internet journey and I am so happy to still be here and I am happy that it feels like in a sense that I left my mark.”??

Pokimane has grown in recent times, positioning herself as one of the most influential esports personalities. It will come as no surprise if she wins the 2022 Streamer of the Year award, succeeding the most recent recipient, Ibai.

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