by Astralis, a Danish esports organization with teams in titles such as Fortnite, FIFA, League of Legends, and Counter-Strike, recently announced on July 6th that it has entered into a partnership deal with a new energy drink brand, Go Mate. This collaboration will see the drink brand make an exclusive branded Astralis can.
Go Mate is a drink brand that incorporates an all natural component in its formulation. It is also launching two brand new energy providing products, which are named ‘Awake’ and ‘Relax.’ This is most likely the point of interest for the esports organization, as ‘Awake’ will contain natural components that will provide gamers with nutrients to be alert, whilst ‘Relax’ will aim at providing consumers with an effect to be chilled and calm.
Guido Rosales, Co-Founder & CEO of Go Mate notes that: “With Go Mate, we introduce a better, natural, healthier energy alternative. By using a brain-boosting blend of natural nootropics and an ancient infusion of antioxidants and nutrients in the form of Yerba Mate, we bring holistic good energy to those who want to up their game in a more natural way than traditional products.”
The objective of this flavor blend by Go Mate is to provide consumers with energy while also reducing harmful and unhealthy preservative components that are mostly contained in energy drinks.
Astralis, which is a global esports organization, is the first esports entity to form an alliance with the drink brand. They will work together on marketing strategies and the launch of its new flavor product.
According to Astralis Commercial Director Kasper Sindt, who spoke about the partnership deal:
“In Astralis we always seek to do things differently. We have professionalized esports and the view of players as professional athletes, and while we always strive to be the best version of ourselves, we always focus on the positive aspects of gaming. Go Mate shares this attitude, and we are proud to enter a partnership of this size and kind with a company like Go Mate. He added,
“Go Mate will not only have exposure on our digital channels and in campaigns as we are also working towards launching an Astralis branded product line later in the year. Go Mate, including the Astralis Edition with our unique design, will be available online in most key markets, and we believe there is a huge potential for a product line built and designed by gamers and professionals with the ambition and values of Go Mate.”
Irrespective of his retirement from the football scene, Aguero immersed himself deeply in the world of esports, also by owning a gaming and esports brand called KRü Esports that features titles such as League of Legends, FIFA, VALORANT, and Rocket League. Additionally, ex-soccer player Sergio Aguero, who currently serves as a partner and sponsor for Go Mate, has also noted that:
“As competitive gaming continues to grow, it’s key that we help gamers to thrive, and energy drinks which contain high amounts of caffeine and taurine don’t do that. We want to set a precedent where brain-boosting drinks can both pep up and calm down gamers, and the use of nootropics means that we are perfectly positioned to do that. We are thrilled, that partners such as Astralis are supporting our ambition and commitment to the industry, he added.
“While Go Mate Awake delivers sustained performance, increased focus, and heightened mental agility, Go Mate Relax gives gamers the opportunity to have a healthy power-down, helping them to recharge, unwind and rebalance”
